Gold Emblem Honey Redesign
The Initial Assignment
We were tasked with finding an example of bad packaging that we believed we could improve upon. The first step of this process was to look around a local store. I decided the best option as the nearby CVS. There I found a small collection of honey including one made by CVS’s name brand generic Gold Emblem. Although there were not many options, this bottle didn’t stand out too much and I felt like I could improve the design in a few ways.
The Sketching Phase
Once I had chosen my product, I began brainstorming on what specifically could be improved upon. As someone who uses honey fairly regularly in tea, I am familiar with certain struggles in relation to different bottle types. One struggle that seems to be consistent among almost all types is the fact that several tablespoons of honey are often wasted due to the inability to get the remaining product out. I wanted my bottle to minimize that struggle in order to allow for a better user experience that would satisfy customers. Additionally, I wanted the new design to stand out when on a shelf with other honeys.
Choosing the Best Design
When narrowing down which design I thought would be best, I wanted to guarantee easy use, brand recognizability, and uniqueness. I analyzed my designs and decided on farthing the project with my third design, the squeeze bottle. I knew this design would stand out and allowed for interesting creative liberties. Using a squeeze bottle wouldn’t only make the honey recognizable for the brand, it would allow for an overall better user experience. The consumer would be able to roll down or squeeze the tube similar to tooth paste or lotion, preventing honey from going to waste. Not only would this be more beneficial for the consumers, it would also cut back on food waste which could be a good marketing strategy for Gold Emblem to use down the line. Overall, this design was solid and hit each of the important problems that I initially wanted to solve.
The Final Design
The next and final step in the design process was digitizing a finished design. I started by transferring my initial design into illustrator and completing the necessary components on a flat rectangular surface. Then I created a flat representation of the bottle’s shape in order to make sure the design fit. Finally, I created a mockup of a similar bottle type using my finished design.